Hafr Al-Batin Municipality Launches the “We Humanized It with Love” Campaign to Green Roads and Enhance Quality of Life

Hafr Al-Batin Municipality has launched its media and greening campaign under the slogan “We Humanized It with Love”, targeting a number of major roads and key corridors across the governorate as part of its ongoing efforts to enhance quality of life and achieve the objectives of urban transformation.

The campaign includes landscaping and tree-planting works along Prince Naif Road, King Faisal Road, Ibn Taymiyyah Road, Flij Valley Viewpoint, Prince Sultan Road, King Abdulaziz Road, Flij Waterfront Road, and Hudhayfah ibn Al-Yaman Road, contributing to an improved urban landscape and creating more attractive, people-centered public spaces.

The initiative forms part of the Municipality’s wider greening programme aimed at expanding vegetation cover, promoting environmental sustainability, improving air quality, and creating a more comfortable and appealing urban environment for residents and visitors. Through “We Humanized It with Love,” the Municipality seeks to transform roads into vibrant public spaces that reflect the identity of Hafr Al-Batin and support the Kingdom’s Quality of Life objectives.

Hafr Al-Batin Municipality emphasized that the campaign builds on its continuous efforts to enhance urban infrastructure and improve the overall cityscape, noting that urban greening is a key element in creating a more livable city that responds to the daily needs of its residents, strengthens community belonging, and makes Hafr Al-Batin a greener and more sustainable place.